Package design is the most familiar form of communication
that conveys the appeal of a company or product.
Our daily lives are filled with packages. The moment companies and users see a package, it becomes the most familiar opportunity for communication. Package design is not just about the exterior of a product; it must also convey the company’s stance and the appeal of the product to the fullest.By being involved from the early stages of product development, we understand the product’s impression and message, and work with our customers to create designs that accurately convey these messages.
Colors, shapes, and patterns that make the product impressive
White window design on a green base. Even if the color or pattern changes, you can still recognize it as a soy milk series. Thanks to this format, even limited-time products can be rolled out with a sense of unity.
The polka dot pattern on Calpis is actually slightly random. It has a handmade feel and creates a gentle impression.
Stick-shaped wet cat food has become a genre. Just looking at that shape will make your cat come to you.
Most people can tell what kind of snack it is just by looking at the hexagonal box shape. The shape of the box is also an important identity.
Package design is about building a brand image. The design created in this way leaves a lasting impression on users and grows into a product that will be loved for a long time.
Flow
- 01Concept & Naming
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Understand product characteristics
We clarified the concept by understanding the strengths that other products do not have and the thoughts of the developers. We brainstorm ideas from various perspectives and develop the most appropriate name for the product.
- 02Tag Line & Image
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Forming a “first impression” and communicating a “message”
There is a limit to the amount of information that can be included in a package. What should you look at to make a decision about this product, and will you be able to pick it up? We simultaneously develop a tagline and design that conveys the benefits, using what words and designs to convey the message.
- 03Research
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Assess market reaction
Understand market reaction and acceptance through qualitative research. We develop designs in several different directions based on the concept and tagline, and begin research.
Creator
Branding through package design
We at Imaginator® will help you.
We, the creators, are called imaginators® because we simultaneously develop the image formed by the design, the product name that builds the brand, and the benefits conveyed by the tagline.

Three elements of package design developed by Imaginator
- Design
- The image created by the design determines the first impression of the product.
- Naming
- Naming is more than just naming a product; it is a brand message to users.
- Tagline
- A tagline expresses the value of a product. Concisely convey the benefits of the product in words.
Reference Case
Permeating hydrogen water
Developing a name and image for a highly unique product called hydrogen water.
