Package Design Archives

The logo for Shiseido Pure White was created with the goal of developing a logotype that could be used for a fashion brand. We searched for a design that is perfect not only for expressing the benefits of each individual product, but also one that suits the overall image of Shiseido.

Savon D'or has a long history as Shiseido's soap brand, and has achieved a strong position as a seasonal gift item exchanged among businesses.

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