Package Design Archives

Rohto's Brand Design

The development of this supplement brand began with the desire to support women's positive wish to stay beautiful, and to help them to lead lives full of vitality. The package design clearly shows the product line's characteristics and sense of quality that stand out on the store shelves.

With a theme of creating a package that stands out on the drug store shelves, the benefits of the product is explicitly expressed on the package. Dristan was introduced as a unique type of cold medicine taken by dissolving in hot water. It is now widely and commonly used by consumers as a major brand offered by Rohto Pharmaceutical Company.

This is a high-end nutritional supplement developed under a brand concept of "thoroughly beautiful complexion." Therefore, its package was designed to communicate a sense of commitment to quality, with close attention paid to details including the material of the container and the paper used for the box.

The container is designed with the ease of use in mind. Portable packaging is a factor essential for breath mints.

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