Package Design Archives

Challenge to Establish a New Oolong Tea Brand

In a market almost completely monopolized by major beverage makers, a new brand was introduced with a fresh, new look. The catchy name, "Aka-Oolong" (red oolong), was easily remembered by the consumers. Starting off as a seasonable product, it was later expanded. Changing even its name to "Ao-Oolong" (blue oolong), "Yuki-Oolong" (snow oolong) and others, this brand umbrella continued to grow.

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