Identity Design

Joint Public-Private Venture

The Sennan Livestock Raising Agricultural Cooperative and a private firm have joined together in a public-private sector project to build, on a site of around 100,000 square meters, a ham and sausage plant, a restaurant, a cultural center and other facilities. With German staff involved, the whole project was designed around the theme of German customs and culture. The color scheme was taken from the colors of the German flag, and the motif of the symbol is a maypole used at German folk festivals. The design is applied to everything from signs to products to souvenir items, establishing a unique brand image.

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