The cigarette brand Mild Seven tackled the challenge of creating a new symbolic design. The focus on symbolism has been heightened in order for the image to linger in the viewers' minds whenever encountered. Inheriting the former image of the brand, youthful dynamism is expressed within a blue and white motif and under the nickname of "Blue Wind." The design can be flexibly adapted to an expanding range of product group.

Brand Logo

Mild Seven International

Mild Seven Box Family

Mild Seven Global Family

Mild Seven One

Mild Seven Prime Sign

Mild Seven Family

Mild Seven Eco Style

F1 Novelty Goods

Cigarette Shop

F1 Car