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The Design Associates


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Signal Communication ®

Signal Communication: Information as a Signal
Information transmits differently by its characteristics. We will suggest ideas with personality and variety that is expressed uniquely to make it more efficient to communicate to the receiver.

Information that is Easily Communicated

Fig.1

Sender and Receiver

Fig.2
Information sent out will reach the receiversユ web (spider-web-like receiving net). This web is knit tighter together as it gets closer to the receiver and catches information that is more familiar. The net will also catch information even if does not have much to do with the receiver, if the information is sizable enough. The impressions made by the sender's visual information are relevant in creating an image.

Continuing to Transmit Good Information

Fig.3
The goal of Signal Communication is to continuously send out positive information. We will expand and communicate visual information using pleasant design and message that resonate in people's hearts through various available media. Continuance of steady public relation efforts will also help to develop immunity against negative information.


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