Nyusyu
A yogurt flavored, low-alcohol beverage with lactic acid that is good for the body. An alcoholic drink created under the concept of promoting health.
Low alcohol beverage that fits in the category of health food.
Room temperature (or chilled) distribution. Full of Vitamin C and Calcium. Other vitamins and nutrients could also be added.
The sweetness is kept to a minimum, and the overall flavoring will be yogurt-based. It can be enjoyed with meals.
It can be positioned as an enduring product in the medicinal beverage market, similar to Yomeishu. It will achieve a niche as a health drink.
The product promotes a sense of "openness" and "positiveness," as well as an image of health and wholesomeness associated with lactic acid.
Family members excluding children.
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