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Experimental Design

New Ideas and Niche Marketing

Possibilities for new products that focus on niche marketing

 
Nyusyu

A yogurt flavored, low-alcohol beverage with lactic acid that is good for the body. An alcoholic drink created under the concept of promoting health.

Product Specifications

Low alcohol beverage that fits in the category of health food.

Room temperature (or chilled) distribution. Full of Vitamin C and Calcium. Other vitamins and nutrients could also be added.

Taste

The sweetness is kept to a minimum, and the overall flavoring will be yogurt-based. It can be enjoyed with meals.

Positioning

It can be positioned as an enduring product in the medicinal beverage market, similar to Yomeishu. It will achieve a niche as a health drink.

Advantage

The product promotes a sense of "openness" and "positiveness," as well as an image of health and wholesomeness associated with lactic acid.

Target

Family members excluding children.

Nyusyu


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